To investigate online communication as a true human activity, with a long term, comprehensive and holistic approach.
In particular, stressing human growth and quest for meaning in touristic experiences - eTourism. at International Conference on Human-Computer Interaction, HCII2013, in Las Vegas, USA


This week (July 22-25) the team is participating in the 15th International Conference on Human – Computer Interaction, HCI International 2013, in Las Vegas, USA. Yesterday (July 24), prof. Cantoni chaired a session on Design, User Experience and Usability in Tourism-related Applications (see the session’s program by clicking this link).

Two researchers presented their papers at the conference.

Asta Adukaite’s study focused on:

“Examining User Experience of Cruise Online Search Funnel”

Asta Adukaite, Alessandro Inversini, Lorenzo Cantoni


While the cruising industry is enjoying significant and stable growth rates, its online communication has not been extensively researched. This may be due to the fact that cruises are still being sold mainly offline. Nonetheless, both cruisers and the industry itself are changing, and the role played by online communication is getting more and more importance. By adopting a user testing approach, this paper presents results of an analysis done on the online search funnel of the four main cruising companies. Such analysis is useful not only to compare the usability of the selected websites, but also to better define critical aspects of the search funnel within cruise websites from the viewpoint of user experience.

Theresa Karolina Schieder presented:

“The Travel Machine: Mobile UX Design that Combines Information Design with Persuasion Design”

Aaron Marcus, Theresa Karolina Schieder, Lorenzo Cantoni

Travel and tourism is a booming sector of the 21st century world economy. In an era of increasing leisure tourism or “part-time leisure tourism” tacked on to business trips, coming into contact with other cultures risks fading into the background. The Travel Machine project of 2012 developed effective ways to foster a shift from leisure to cultural tourism by changing people’s travel behavior in the short- and in the long-term. Travel Machine, conceived by the author’s firm, combines information design/visualization and persuasion design. This paper explains the development of its user interface.