To investigate online communication as a true human activity, with a long term, comprehensive and holistic approach.
In particular, stressing human growth and quest for meaning in touristic experiences - eTourism.

USI MOOC Announced on iversity – eTourism: Communication Perspectives


On June 8, 2015, one of the two MOOCs at USI was officially announced on iversity:  eTourism: Communication Perspectives (You can also click on the image above to access to the course).

This is an introductory course to a fascinating travel into the eTourism world, which crosses both space and time, and is always closely connected with communication. We are embarking to create a great study experience, which explores how Information and Communication Technologies do matter for tourism – both for our personal experience, and for the tourism industry at large. In other words, we will together explore eTourism by using tools and models from the Communication Sciences.

Key concepts and theories covered include: Online Communication Model; Roman Jakobson’s Communication Model; Quality of online contents; User Generated Content; Web 2.0; Reputation in online Media; Intercultural Communication and Localization; eLearning; Argumentation; World Heritage Sites.

You can also watch the teaser video for the course on the above course page. It is in details described on the page the structure and brief content of the MOOC. You are welcome to browse through the course page and enrol any time!