Tourism Destinations’ Online Communication

Alessandro Inversini, Marianna De Pietro, Lorenzo Cantoni. Tourism Destinations’ Online Communication. A study on English destinations. Ver. beta. August 2011. Pdf, ~500 kB.

To download the white paper, please fill the following form. You will receive an email with the URL to download it.

Thank you,
the staff

  1. (required)
  2. (valid email required)

cforms contact form by delicious:days

What are the most important contents and functionalities present on a tourism destination website? This research catalogues the content and functionalities of English destinations websites trying to understand what designers and/or destination managers must not forget while creating the website for their destination. A grid of 189 indicators organized in 6 different macro categories has been created for the purpose of analysing 120 destinations websites selected on

The research presents a set of contents that should be found on destinations websites and results indicate which contents are offered by English destinations websites.
[The research was conducted in 2010 therefore websites may have been changed in the meanwhile.]