To investigate online communication as a true human activity, with a long term, comprehensive and holistic approach.
In particular, stressing human growth and quest for meaning in touristic experiences - eTourism.

Switzerland Travel Academy 2.0. – new eLearning platform team together with eLab will be involved in the redesign of the eLearning platform for travel agents and travel consultants, that are selling Switzerland as a tourism destination. The platform should help travel trade to better plan and market trips to Switzerland. This eLearning platform will allow an immediate feedback, while gamification elements will help motivating travel agents on becoming Certified Specialists.

The project has been commissioned by Switzerland Tourism, National Destination Management Organization.

Switzerland Tourism has been a pioneer in the field of eLearning use for the training of international travel agents. Current version of Switzerland Travel Academy has been created about 10 years ago. Nevertheless, due to the changing nature of the business needs and new requirements of the market the eLearning course currently managed by Switzerland Tourism will be redesigned, both in terms of learning experience for the travel agents and in terms of the internal management of online learning by market representatives.

The project will be led by Dr. Nadzeya Kalbaska. has developed a similar project in the past, while implementing a successful  eLearning platform for the Canton Ticino – Ticino Switzerland Travel Specialist.  We do also manage an information resource, which unites the links to all existing eLearning courses about tourism destinations:

We are looking forward to the great development experience and will keep you updated on the progress.