To investigate online communication as a true human activity, with a long term, comprehensive and holistic approach.
In particular, stressing human growth and quest for meaning in touristic experiences - eTourism.

Switzerland in the eyes of Chinese travellers

The World Tourism Organization has confirmed yesterday that China’s expenditure on travel abroad reached US$ 102 billion in 2012, making it the first tourism source market in the world in terms of spending. Moreover UNWTO estimates that by 2020 there will be 100 million Chinese tourists traveling around the world. Additionally, Switzerland is a dream destination for 80% of Chinese youth aged 20 to 45 years. It makes a great  growth opportunity for Swiss tourism and hospitality industry.
The new webatelier.net report by Tu Hu, Nadzeya Kalbaska, Lorenzo Cantoni, is looking at how Switzerland is perceived by Chinese travellers: “A picturesque online representation of Switzerland: a research conducted on Chinese social network Weibo. April 2013.”

To download the report, follow the next link: http://www.webatelier.net/swiss-images