To investigate online communication as a true human activity, with a long term, comprehensive and holistic approach.
In particular, stressing human growth and quest for meaning in touristic experiences - eTourism.

A collaboration with the University of Zadar (Croatia) for the International Summer School of Cultural Tourism 2015

During the International Summer School of Cultural Tourism 2015, Dr. Elena Marchiori was responsible for the eTourism module with a lecture on “Reputation in online media – the case of cultural destinations”. The summer school took place at the University of Zadar, Department of Tourism and Communication Science (Zadar, Croatia), 24–29 August 2015. Six of our students from the Master in International Tourism at USI attended the Summer School in Zadar. The aim of the Summer School was to promote cooperation and exchange of views among students and professors in a cross-cultural and multidisciplinary environment, and to strengthen the capacity to manage cultural and tourist destinations, by raising the level of knowledge and skills necessary for the development of high-quality cultural tourism products.