To investigate online communication as a true human activity, with a long term, comprehensive and holistic approach.
In particular, stressing human growth and quest for meaning in touristic experiences - eTourism.

Publications

Selected publications

Miralbell, O., Cantoni, L., & Kalbaska, N. (eds). Special issue on the role of e-learning applications within the tourism sector. “ELC Research Paper Series”, Issue 8 (2014).

L. Cantoni, (ed.), Special issue on eTourism and eLearning, «itt – Journal of information technology & tourism», 13/1 (2012)

M. Fuchs, F. Ricci & L. Cantoni, (eds.), Information and Communication Technologies in Tourism 2012 (Proceedings of the International Conference in Helsingborg, Sweden, January 24-27, 2012), Springer, Wien – New York 2012

Chapters in books and encyclopedia entries

L. Cantoni & S. Tardini, La svolta pragmatica dei motori di ricerca in internet, in A. Giacalone Ramat, E. Rigotti & A. Rocci (eds.), Linguistica e nuove professioni, FrancoAngeli, Milano 2003, pp. 234-244

L. Cantoni, & S. Tardini, The Internet and the Web, in D. Albertazzi & P. Cobley (eds), The media. An introduction, 3rd ed., Pearson, Harlow 2009, pp. 220-232

E. Marchiori, A. Inversini, S. Da Col &  L. Cantoni, Il passaparola online sulle destinazioni turistiche: di che cosa parlano i turisti? Il caso del Canton Ticino (Svizzera), in Roberta Garibaldi e Roberto Peretta (Eds.), Facebook in tourism. Destinazioni turistiche e Social Network, FrancoAngeli, Milano 2011, pp. 69-88

A. Mandelli, E. Marchiori &  L. Cantoni, Tourists and Destination Management Organizations facing Social Media and eWord-of-Mouth. A Research in Italy, in UCLA Anderson Business and Information Technologies (Bit) Project: A Global Study of Business Practice, World Scientific Publishing Company, forth.

Articles in peer reviewed journals

L. Cantoni & P. Paolini, Hypermedia Analysis: Some Insights from Semiotics and Ancient Rhetoric, «Studies in Communication Sciences», 1 (2001), pp. 33-53

L. Cantoni & P. Schulz, When an Online Chat Does Not Ignore Bodies: Linguistic and Physical Interactions in a Virtual Space, «International Journal of Applied Semiotics», 5/1-2 (2006), pp. 67-79

L. Cantoni, N. Kalbaska & A. Inversini, eLearning in Tourism and Hospitality: A Map, «JoHLSTE – Journal of Hospitality, Leisure, Sport & Tourism Education», 8/2 (2009), pp. 148-156 (DOI:10.3794/johlste.82.263)

A. Inversini, L. Cantoni & D. Buhalis, Destinations’ Information Competition and Web Reputation, «itt – Journal of information technology & tourism», 11 (2009), pp. 221-234

S. De Ascaniis, Integrating Content Analysis and Argumentative Analysis to reconstruct a Media-supported Public Debate. Studies in Communication Sciences 9(2) (2009), pp. 113-130.

A. Mandelli & L. Cantoni, Social media impact on corporate reputation: Proposing a new methodological approach, «Cuadernos de Información», 27 (2010), pp. 61-74

A. Inversini & L. Cantoni, Towards online content classification in understanding tourism destinations’ information competition and reputation, «International Journal of Internet Marketing and Advertising», 6/3 (2011), pp. 282-299

L. Cantoni, Introduction: eTourism and eLearning, «itt – Journal of information technology & tourism», 13/1 (2012), p. 1

A. Inversini, L. Cantoni & C. Brülhart, MySwitzerland.com: analysis of online communication and promotion, «itt – Journal of information technology & tourism», 13/1 (2012), pp. 39-49

N. Kalbaska, Travel Agents and Destination Management Organizations: eLearning as a strategy to train tourism trade partners. «itt – Journal of information technology & tourism», 13/1 (2012), pp. 1- 12.

E. Marchiori & L. Cantoni,  The Online Reputation Construct: Does it Matter for the Tourism Domain? A Literature Review on Destinations’ Online Reputation,«itt – Journal of information technology & tourism», 13/3 (2012), pp. 139-159

A. Inversini, S. De Ascaniis, M. Stefania & L. Cantoni,  New Media in Religious Tourism:The Case Study of Youth World Day Madrid 2011. Journal of Hospitality and Tourism, 9 /2 (2012),pp. 75-92.

N. Kalbaska, A. Jovic C & L. Cantoni,  Usability evaluation of an eLearning course presenting a regional destination. The case of “Ticino Switzerland Travel Specialist”.  e-Review of Tourism Research (eRTR) Special issue – ENTER 2012 Idea Exchange Papers, 10 (2) (2012), pp. 31-34. Available at: http://ertr.tamu.edu/.

N. Kalbaska, H.A. Lee, L. Cantoni & R. Law. UK travel agents’ evaluation of eLearning courses offered by destinations  An exploratory study.  Journal of Hospitality, Leisure, Sport & Tourism Education, 12 (1) (2013), pp. 7–14.

P. Milwood, E. Marchiori, F. Zach (2013). A Comparison of Social Media Adoption and Use in Different Countries: The Case of the United States and Switzerland. Journal of Travel & Tourism Marketing, Special Issue: Social Media; 30(1-2), pp. 165–168.

Conference proceedings

L. Cantoni, M. Faré, D. Bolchini, A. Inversini &  F. Giulieri, European Cities and Web Tourism Communication: An Indicators-based pilot study, in Proceedings of the Travel Distribution Summit, Europe, Research Conference, Axon Imprint, London 2007, pp. 45-54

L. Cantoni, A. Inversini & I. Rega, eTreasure: Promoting Informal Learning in the Tourism Field Through an SMS-Based Treasure Hunt, in J. Luca & E.R. Weippl (eds.), Proceedings of Ed-Media 2008 (June 30 – July 4, 2008; Vienna, Austria), Association for the Advancement of Computing in Education (AACE), Norfolk (Va) 2008, pp. 623-628

L. Cantoni, S. Tardini, A. Inversini & E. Marchiori, From Paradigmatic to Syntagmatic Communities: A Socio-Semiotic Approach to the Evolution Pattern of Online Travel Communities, in W. Höpken, U. Gretzel & R. Law (eds.), Information and Communication Technologies in Tourism 2009. Proceedings of the International Conference in Amsterdam, The Netherlands, 2009, Springer, Wien – New York 2009, pp. 13-24

A. Inversini & L. Cantoni, Cultural Destination Usability: The Case of Visit Bath, in W. Höpken, U. Gretzel & R. Law (eds.), Information and Communication Technologies in Tourism 2009. Proceedings of the International Conference in Amsterdam, The Netherlands, 2009, Spring, Wien – New York 2009, pp. 319-331

L. Cantoni, L. Botturi, M. Faré & D. Bolchini, Playful Holistic Support to HCI Requirements Using LEGO Bricks, in M. Kurosu (ed.), Human Centered Design, HCII 2009, LNCS 5619, Springer-Verlag, Berlin Heidelberg 2009, pp. 844-853

L. Cantoni, E. Marchiori, M. Faré, L. Botturi, D. Bolchini, A systematic methodology to use Lego bricks in web communication design, in Proceedings of the 27th ACM international Conference on Design of Communication (Bloomington, Indiana, USA, October 05-07, 2009), SIGDOC ‘09. ACM, New York, NY, pp. 187-192

A. Inversini, L. Cantoni & D. Bolchini, Presenting UsERA: User Experience Risk Assessment Model, in Ulrike Gretzel, Rob Law & Matthias Fuchs (eds.), Information and Communication Technologies in Tourism 2010 (Proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010), Springer, Wien – New York 2010, pp. 99-110

L. Cantoni & N. Kalbaska, eLearning Offers by Destination Management Organizations, in Ulrike Gretzel, Rob Law & Matthias Fuchs (eds.), Information and Communication Technologies in Tourism 2010 (Proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010), Springer, Wien – New York 2010, pp. 247-259

A. Inversini, E. Marchiori, C. Dedekind & L. Cantoni, Applying a Conceptual Framework to Analyze Online Reputation of Tourism Destinations, in Ulrike Gretzel, Rob Law & Matthias Fuchs (eds.), Information and Communication Technologies in Tourism 2010 (Proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010), Springer, Wien – New York 2010, pp. 321-332

L. Cantoni & N. Kalbaska, The Waiter Game: Structure and Development of an Hospitality Training Game, in K. Debattista, M. Dickey, A. Proenca, L.P. Santos (eds.), Proceedings of 2nd International Conference on Games and Virtual Worlds for Serious Applications VS-GAMES 2010, IEEE 2010, pp. 83-87

E. Marchiori, A. Inversini & L. Cantoni, Ch. Dedekind, Towards a Tourism Destination Reputation Model. A first step, in Proceedings of the 6th International Conference “Thought Leaders in Brand Management”, (Lugano, Switzerland, 18-20 April 2010), CD-ROM (ISBN: 978-88-6101-006-2), pp. 921-930

E. Marchiori, A. Inversini & L. Cantoni, Measuring the Online Reputation of Sustainable Tourism Destinations, presented at the 14th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, (Rio de Janeiro, Brazil, 19-21 May 2010)

E. Marchiori, D. Eynard, A. Inversini, L. Cantoni & F. Cerretti, Harvesting Online Contents: An Analysis of Hotel Reviews Websites, in Rob Law, Matthias Fuchs & Francesco Ricci (eds.), Information and Communication Technologies in Tourism 2011 (Proceedings of the International Conference in Innsbruck, Austria, January 26-28, 2011), Springer, Wien – New York 2011, pp. 101-112

S. Fedele, S. De Ascaniis & L. Cantoni, Destination Marketing and Users’ Appraisal: Looking for the reasons why tourists like a destination, in Rob Law, Matthias Fuchs & Francesco Ricci (eds.), Information and Communication Technologies in Tourism 2011 (Proceedings of the International Conference in Innsbruck, Austria, January 26-28, 2011), Springer, Wien – New York 2011, pp. 151-163

L. Cantoni, M. Faré, A. Inversini & V. Passini, Hotel Websites and Booking Engines: A Challenging Relationship, in Rob Law, Matthias Fuchs & Francesco Ricci (eds.), Information and Communication Technologies in Tourism 2011 (Proceedings of the International Conference in Innsbruck, Austria, January 26-28, 2011), Springer, Wien – New York 2011, pp. 241-252

G. Lizzi, L. Cantoni & A. Inversini, When a Magazine Goes Online: A Case Study in the Tourism Field, in Rob Law, Matthias Fuchs & Francesco Ricci (eds.), Information and Communication Technologies in Tourism 2011 (Proceedings of the International Conference in Innsbruck, Austria, January 26-28, 2011), Springer, Wien – New York 2011, pp. 355-366

A. Inversini, L. Cantoni & D. Bolchini, Connecting Usages with Usability Analysis through the User Experience Risk Assessment Model: A Case Study in the Tourism Domain, in Aaron Marcus (Ed.), Design, User Experience, and Usability [Pt II, HCII 2011, LNCS 6770], Springer-Verlag, Berlin Heidelberg 2011, pp. 283-293

S. De Ascaniis, L. Cantoni & S. Tardini, Argumentation in Tourism: an analysis of User-Generated-Contents about Lugano (Switzerland), in Frans H. van Eemeren, Bart Garssen, David Godden, Gordon Mitchell (Eds.), Proceedings of the 7th Conference of the International Society for the Study of Argumentation, SicSat, Amsterdam 2011, pp. 335-347

E. Marchiori, A. Inversini &  L. Cantoni, Credibility in the Online Tourism: An analysis of the Aspects of Reception and Consumption of Imaginaries produced in Web 2.0 Tourism Services, Proceedings of the International Conference “Tourism Imaginaries” in Berkeley – California, February 18-20 2011, 2011

G. Lizzi, F. Borrione &  L. Cantoni, When a travel tv channel goes online: a map, Proceedings of the International Conference “Mapping the Magazine 3”, Cardiff University, 2011

E. Marchiori, G. Pavese, & L. Cantoni, eTcoMM – eTourism Communication Maturity Model. A Framework to evaluate the Maturity of a DMO when it comes to the Online Communication Management. The Case of Canton Ticino and Lombardy, in Matthias Fuchs, Francesco Ricci & L. Cantoni (eds.), Information and Communication Technologies in Tourism 2012 (Proceedings of the International Conference in Helsingborg, Sweden, January 24-27, 2012), Springer, Wien – New York 2012, pp. 215-226

N. Kalbaska, A. Inversini & L. Cantoni, Evaluation of eLearning offers by Destination Management Organizations: Middle East Travel Agents’ Perspective, in Syed Aziz Anwar (ed.), 5th Conference on e-Learning Excellence in the Middle East 2012 – Sustainable Innovation in Education [Capacity-building, blended learning and beyond] (Dubai, 30 January – 2 February 2012), Hamdan Bin Mohammed e-University, Dubai (UAE), pp. 255-263

E. Marchiori, A. Inversini, L. Cantoni & S. Da Col. Classifying online conversations about Tourism Destinations. A tourist perspective. Proceedings of the 7th International Conference “Thought Leaders in Brand Management” in Lugano – Switzerland, March 11-22 2011. Università della Svizzera italiana, Lugano, pp. 165-175.

A. Inversini & D. Buhalis. Long Tail and Tourism Destination Websites: A study on information quality and information convergence.  Proceedings of the CAUTHE 2009 Conference, Australia, 10-13 February.

A. Inversini & D. Buhalis. Information Convergence in the Long Tail. The Case of Tourism Destination InformationIn. In W. Hopken, U. Gretzel & R. Law (Eds.), Information and Communication Technologies in Tourism 2009 – Proceedings of the International Conference in Amsterdam, Netherland Wien: Springer, (pp. 381-392).

D. Bolchini, A. Inversini, L. Cantoni & S. Guttormsen. Teaching Usability Online: the USABLE experience. in E. Pearson & P. Bohman (eds.), Proceedings of ED-MEDIA 2006 – World Conference On Educational Multimedia, Hypermedia & Telecommunications (June 26-30, 2006; Orlando, Florida), Norfolk (Va), pp. 20-30.

N. Kalbaska & L. Cantoni. eTourism Curriculum Development and Assessment: Communication Sciences Perspective. Proceedings of TEFI2011 World Congress “Activating Change in Tourism Education”, Temple University, Philadelphia (USA), 18 -21 May 2011, pp. 47-51.

S. De Ascaniis & U. Gretzel.  What’s in a review title? In M. Fuchs, F. Ricci and L. Cantoni (Eds.), Information and Communication Technologies in Tourism 2012 (Proceedings of the 19th International Conference in Helsingborg, Sweden, January 24-27, 2012), Springer, Wien – New York 2012.

S. De Ascaniis & U. Gretzel  (2012). What’s in a review title? In M. Fuchs, F. Ricci and L. Cantoni (Eds.), Information and Communication Technologies in Tourism 2012 (Proceedings of the 19th International Conference in Helsingborg, Sweden, January 24-27, 2012), Springer, Wien – New York 2012.

A. Inversini, L. Cantoni, S.De Ascaniis & M. Stefania (2012). New Media in Religious Communication: supporting WYD Madrid 2011. In M. Fuchs, F. Ricci and L. Cantoni (Eds.), Information and Communication Technologies in Tourism 2012 (Proceedings of the 19th International Conference in Helsingborg, Sweden, January 24-27, 2012), Springer, Wien – New York 2012.

S. De Ascaniis, U. Gretzel, & N. Mistilis (2012). What tourists want to know: An analysis of questions asked at visitor information centres. Proceedings of CAUTHE 2012, 22nd Conference of the Council for Australian University Tourism and Hospitality Education, Melbourne, Australia, 6-9 February 2012.

S. De Ascaniis, &  S. Greco Morasso (2011). When tourists give their reasons on the web. The argumentative significance of tourism related UGC. In R. Law, M. Fuchs and F. Ricci (eds.), Information and Communication Technologies in Tourism 2011 (Proceedings of the International Conference in Innsbruck, Austria, January 26-28, 2011), Springer, Wien – New York 2011 – Best Paper Award (third place).

N. Kalbaska, O. Sorokolit, & L. Cantoni (2012). Development and evaluation of an eLearning course presenting a regional destination. The case of Ticino Switzerland Travel Specialist. Proceedings of the EuroChrie – Hospitality for a better world Conference 2012. Ecole Hoteliere Lausanne, Switzerland. 25-27 October 2012, pp. 406-415.

F. Zach, E. Marchiori, L. Cantoni (2012). Web Marketing and Social Media: The case of Adoption and Outsourcing by Swiss DMOs. 43rd Annual Conference of the Travel and Tourism Research Association (TTRA) ISBN# 978-0-615-64086-0.

E. Marchiori, L. Cantoni, D. Fesenmaier (2013). What did they say about us? Message Cues and Destination Reputation. in L. Cantoni & Zheng Xiang (eds.), Information and Communication Technologies in Tourism 2013 (Proceedings of the International Conference in Innsbruck, Austria, January 22-25), Springer, Berlin – Heidelberg 2013, pp. 170-182.

E. Marchiori, L. Cantoni (2013). An Augmented Reality Project as an Opportunity to Foster Community Engagement and Practical Learning in Tourism Programs. Tourism Education Futures Initiative – TEFI7 (Proceedings of the International Conference in Oxford Brookes University 13-16 April 2013).

E. Marchiori, L. Cantoni (2013). Cues Affecting the Recognition of the Dominant Topic and Sentiment Expressed on Social Media Pages. TTRA 2013 Europe (Proceedings of the International Conference in Dublin, Ireland 17-19 April 2013), pp. 148-151. Best Paper Award

Industry articles

L. Cantoni,  C. Dedekind, M. Faré, & E. Marchiori (2009). Cosa pensano i turisti. Lo scopri sul web. Rivista del Turismo, 4(09), pp. 38-43, Touring Club Italiano.

L. Cantoni, M. Faré, A. Inversini, & V. Passini (2010). Grazie, prego, scusi… tornerò (forse). Rivista del Turismo, 4(10), pp. 4-12, Touring Club Italiano.

L. Cantoni, A. Inversini, &  Lizzi G. (2011). Riviste… da navigare. Rivista del Turismo, 2, pp. 4-11, Touring Club Italiano.