To investigate online communication as a true human activity, with a long term, comprehensive and holistic approach.
In particular, stressing human growth and quest for meaning in touristic experiences - eTourism.

Projects

webatelierSwitzerland Travel Academy 2.0. – new eLearning platfrom
Aim: redesign of the eLearning platform for travel trade
Duration: 01.3.2016 – 01.03.2017
Funder: Switzerland Tourism

master in international tourismUrbanway Lugano
Aim: Multimedia contents development for the Urbanway Lugano application.
Duration: 01.9.2014 – 01.06.2015
Funder: Rotary Club Lugano; supported by: Area Turismo ed Eventi, Città di Lugano

Panorama_TicinoFondazione Monte Verità
Website: http://www.monteverita.org
Aim:
Design and development of an audio-guide for the Monte Verità museum
Duration: 01.09.2014 – 01.03.2015
Funder:
Fondazione Monte Verità

LongLake Festival 2014 (Città di Lugano)
Website: http://longlake.ch
Aim:Backlink web marketing strategy (Italian, English and German markets), and survey with prospective customers
Duration: 01.05.2014 – 01.07.2014
Funder: Area Turismo ed Eventi, Città di Lugano

Agriturismo.it
Website:
http://www.agriturismo.it
Aim
:
Online reputation analysis of Italian agriturismi/home stay experiences
Duration:
01.07.2013 – 01.04.2014
Funder:
Premiaweb

Ticino Turismo
Website:
http://www.ticino.ch
Aim
:
Multimedia contents development for the Panoramic Ticino web marketing campaign
Duration:
01.10.2013 – 01.04.2014
Funder:
Ticino Turismo

Mobile Application for two WHSs in Ticino (in collaboration with the UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites)
Aim: design and develop a mobile application for the two UNESCO WHSs in Ticino, i.e. the natural site of Monte San Giorgio and the cultural site of the Castles of Bellinzona.
Website: http://www.unescochair.usi.ch/activities-2/projects
Duration: 01.9.2012 – 01.09.2013
Funder: ORANGE SA has donated its Swiss Corporate Social Responsibility (CSR) to this project

Pro Venezia
Website: http://provenezia.ch
Aim:
Design and development of Pro-Venezia’s online communication presence
Duration: 01.05.2013 – 01.03.2014
Funder:
Fondazione Pro Venezia

Hotel De la Paix
Website: http://www.delapaix.ch
Aim
:
Analysis of the internal and external communication templates.
Duration: 01.08.2013 – 01.03.2014
Funder:
Hotel De la Paix

eTourism Framework (e-TF)
Website: www.e-jobs-observatory.eu/e-Tourism
Aim: e-TF is a market driven project with a balanced consortium of ICT professionnals, tourism professionals whose expertise allows to analyse market needs, issue jobs (or function profiles) and training guidelines.
Duration: 01.10.2012 – 01.10.2014
Funder: European Commission

Greenway Lugano
Website: http://www.greenwaylugano.ch
Aim: Augmented Reality layer on the mountains around the lake of Lugano and online promotion
Duration: 01.10.2012 – 01.12.2014
Funder: Rotary Club Lugano

CastaDiva Resort & SPA
Website: www.castadivaresort.com
Aim: development and implementation of an online communication and promotion strategy for the luxury resort
Duration:  September 2011 – current
Partner/Funder: CastaDiva Resort & SPA

Laghi e Monti Life
Website: www.distrettolaghi.it
Aim: creation of multimedia contents to promote the Insubria region proposing a new way of seeing communication in the tourism sector
Duration:  April  –  September 2012
Partner/Funder: Distretto Turistico Dei Laghi S.C.R.L.

Il turismo del futuro tra tecnologia, comunicazione e ospitalità
Website: www.futour.net
Aim: training and certification of tourism and hospitality professionals in order to improve digital literacy and hospitality skills (Ticino, Switzerland)
Duration: 2012 – 2015
Partner/FunderUfficio per lo sviluppo economico della Repubblica del Canton Ticino