To investigate online communication as a true human activity, with a long term, comprehensive and holistic approach.
In particular, stressing human growth and quest for meaning in touristic experiences - eTourism.

Presentation of the book “Nuovi media nella comunicazione turistica” at Casa dei Padri in Armeno (Novara, Italy)

On Friday 12th December 2014, the book written by Alessandro Inversini and Lorenzo Cantoni and edited by Società Editrice Dante Alighieri, was presented at Casa dei Padri, a guest house in Armeno close to Orta lake (Novara province in Italy). Casa dei Padri was the historic residence of Oblates of Saint Joseph, and has been recently restructured within a project called “Innovazione nella Tradizione” (“Innovation into Tradition”). The project aims at making Casa dei Padri a hub for cultural and training activities on issues related to local development and culture promotion.
The book was presented by prof. Lorenzo Cantoni, with the intervention of Mr. Pietro Fortis, the mayor of Armeno, and was moderated by Dr. Silvia De Ascaniis.
silvia de ascaniis lorenzo cantoni