To investigate online communication as a true human activity, with a long term, comprehensive and holistic approach.
In particular, stressing human growth and quest for meaning in touristic experiences - eTourism.

Our upcoming Scientific Events participation – spring 2012

This spring we’ll be speakers at several scientific conferences particularly relevant for our research in the Tourism and Reputation fields. During these upcoming events we’ll present our research papers about:

7th World Congress on Snow and Mountain Tourism. La Massana (Andorra), April 11 -12, 2012
Cantoni, Lorenzo: Websites: From initial excitement to booking and loyalty (keynote speaker)

16th International Conference on Corporate Reputation, Brand, Identity and Competitiveness.
Milan (IT), May 30 – June 1, 2012
Mandelli, Andreina; Marchiori,Elena; Javornik, Ana and Cantoni, Lorenzo:
Online Agenda Building within the Tourism Destination Reputation Process.

Travel and Tourism Research Association Annual Conference (TTRA 2012): “Innovations in Destination Marketing Research”. Virginia Beach, VA (USA), June 17-19, 2012
Zach, Florian; Marchiori, Elena; Cantoni, Lorenzo:
Web Marketing and Social Media: The case of Adoption and Outsourcing by Swiss DMOs.