Łukasz Stokłosa, Elena Marchiori, Lorenzo Cantoni, Maciej Piotrowski. Online narratives about a Central European tourism destination. The case of Podkarpackie Province (Subcarpathian Voivodeship). January 2012. Pdf, ~895 kB.
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Abstract. Understanding what people say online about a tourism destination is crucial for a Destination Management Organization (DMO). The goal of this study is to map the online presence of a Polish province, the Podkarpackie Province (Subcarpathian Voivodeship) and the Bieszczady Mountains as tourism destinations. Content analysis of user-generated-contents gathered from search engines show that the majority of the topics expressed online were about products and services. Implications for DMOs are then discussed in the conclusions.