To investigate online communication as a true human activity, with a long term, comprehensive and holistic approach.
In particular, stressing human growth and quest for meaning in touristic experiences - eTourism.

New Media for Tourism Communication course

In the last weeks within the course New Media for Tourism Communication (USI), held by professor Lorenzo Cantoni and Dr. Nadzeya Kalbaska, our Master students had a great opportunity to interact with several eTourism industry experts. Among them:

Barbara Biffi, Chief Product Officer, Yonderbound (Monte Carlo, Monaco). Presentation talk: “Online Travel Agencies and the case of”.

Dzmitry Bazhko, Russian Market Expert, AirBnB (Moscow, Russia). Presentation talk: “Sharing economy. Revolutionizing the way the world travels”.

Carlo Fontana, CEO, Hoxell (Lugano, Switzerland). Presentation talk: “IT Excellence in hospitality sector. The case of Hoxell”.

We do thank our industry partners and are looking forward to new great guest lectures next semester!