To investigate online communication as a true human activity, with a long term, comprehensive and holistic approach.
In particular, stressing human growth and quest for meaning in touristic experiences - eTourism.

Nadzeya’s research period abroad

Nadzeya Kalbaska, PhD Candidate at the Università della Svizzera italiana, where within  lab her focus is on eLearning, has just came back to Lugano from a research period abroad, which has been funded by the Swiss National Science Foundation. Here is what she shares with us about her experience:

“During these months I have been in Glasgow (United Kingdom) working in the Business School, Department of Human Resource Management of the University of Strathclyde and collaborating with professor Tom Baum  and in Auckland (New Zealand) working in the New Zealand Tourism Research Institute of the Auckland University of Technology and collaborating with professor Simon Milne.

As my PhD investigates the use of Information and Communication Technologies for Human Recourse Management within tourism field, I have looked at how Ministries of Tourism globally are developing and supporting eLearning platforms in order to educate travel agents and travel consultants on the destination particularities, help them in their selling activities and certify them as destinations specialists.

I had an opportunity to make interviews with the representatives of the New Zealand Ministry of Tourism and collaborate with three national travel agents associations: Association of British Travel Agents (ABTA), Travel Agent Association of New Zealand (TAANZ) and Travel Agents Association of India (TAAI).

Moreover, I have presented my research at the conferences in Cambridge (UK) and Christchurch (NZ), several industry meetings and research round tables, nearly finished writing my PhD thesis, met wonderful and inspiring people and have discovered two beautiful tourism destinations: Scotland and New Zealand!”