To investigate online communication as a true human activity, with a long term, comprehensive and holistic approach.
In particular, stressing human growth and quest for meaning in touristic experiences - eTourism.

Mobile Application for two World Heritage Sites in Ticino (Switzerland)

Today, June 28th, a press conference was held at Università della Svizzera italiana (USI) to introduce a new mobile application dedicated to the two UNESCO World Heritage Sites (WHS) in Ticino (Switzerland): the cultural site “Three Castles, Defensive Wall and Ramparts of the Market-Town of Bellinzona”, and the natural site “Monte San Giorgio”. The two WHS in Ticino represent a unique combination of cultural and natural heritage in one region, and this distinctive match served for designing an innovative application encompassing both types of UNESCO heritage.

The app provides in-depth information, pictures, audio and video materials on both Heritage Sites and on surrounding points of interest. It also includes various entertaining games, as well as useful information for tourists coming to the region. The integration of a map allows users to see their own position and to spot surrounding attractions.

The new app is an initiative of the recently approved UNESCO Chair in ICT to develop and promote sustainable tourism in the World Heritage Sites at USI. (in collaboration with eLab) has developed the app thanks to the support of ORANGE Communications SA, which in 2012 has donated its Swiss Corporate Social Responsibility (CSR) budget for this mobile application project. We would also like to thank for the precious collaboration the two site managers of the WHS, Bellinzona's and Mendrisiotto's destination management organizations (DMO) as well as the regional DMO Ticino Turismo.

The new app is currently in its beta version. Possible errors or problems of usage can be communicated to The application has already been submitted to the App store, and is now in the process of approval. It will soon be available for iPhone and iPad in Italian and German.

It is possible to try the application already now, by simply scanning the QR code below or by clicking the following link: In order to open the link, one of the following browsers should be used: Chrome, Chromium, and Safari.