To investigate online communication as a true human activity, with a long term, comprehensive and holistic approach.
In particular, stressing human growth and quest for meaning in touristic experiences - eTourism.

Measuring the effects of the Virtual Reality experience of Ticino Tourism

The Ticino Tourism Virtual Reality (VR) campaign for the Alptransit event has been recently tested with several participants from the Zurich area. The VR experience is currently available at the Swiss Museum of Transport in Lucerne and has been used for the Gotthard base tunnel opening. Findings of this study will be published soon.