To investigate online communication as a true human activity, with a long term, comprehensive and holistic approach.
In particular, stressing human growth and quest for meaning in touristic experiences - eTourism.

Ktimene Gembol Axetell story offers unbounded opportunity to those students with an intellectual curiosity in new media and a willingness to work with disciplined intensity.

I was fortunate enough to connect with Prof. Cantoni early in my studies at USI; Prof. Cantoni recognized that my skill set was distinct and consistently identified ways for me to become more involved in the academic community. I maintained touchpoints with throughout my academic studies, from my role in university PR to a volunteer manager role at the ENTER2010 conference to my thesis research under the supervision of Dr. Elena Marchiori. The encouragement and oversight I received during my collaboration with the United Nations were invaluable to me not only as a student but also as a citizen of the world. Moreover, the exposure to respected thought leaders in the field of ICT4D was remarkably inspiring and deeply meaningful. struck the ideal balance between autonomy and support throughout my research. And because of my dedication there, I was extended special opportunities that would typically be privileges of PhD candidates.

Having returned to the digital marketing industry in the US, I have been able to maintain my level of fluency in new media technologies such as Google Analytics thanks to I secured a role at the #31 most in demand employer in the world (and #15 in the US), Razorfish.

Beyond the academic and professional spheres, the people of make it extraordinary – they are brilliant, passionate students of life.

Ktimene Gembol Axetell
MA, Economics and Communication, summa cum laude, 2011