To investigate online communication as a true human activity, with a long term, comprehensive and holistic approach.
In particular, stressing human growth and quest for meaning in touristic experiences - eTourism.

Jingjing Lin (PhD Candidate)

Jingjing LIN

Jingjing was born and raised up in China. She is at present a collaborator at the Faculty of Communication Sciences at the Università della Svizzera italiana (USI, University of Lugano) under the supervision of Prof. Lorenzo Cantoni. She focuses the research interests mainly on eLearning in hospitality and tourism, in particular within the area of MOOCs (Massive Open Online Courses).

Jingjing received her bachelor degree in the area of management from the Harbin Engineering University, China and a master degree in information technology in education (specialism: eLearning) at The University of Hong Kong (HKU). In the last four years, she passionately served in the Hong Kong communities by contributing in various projects closely related to eLearning in both the industry sectors and the local universities.

Besides, as part of the service team in the eLearning Lab (eLab) at USI, she carries duties including instructional design, courseware development, LMS management and tutoring tasks for first pilot MOOCs developed by the Faculty of Communication Sciences.

Research interests: MOOCs, eTourism
View Jingjing’s profile on USI website