Annina Reimann, Asta Adukaite, Elena Marchiori & Lorenzo Cantoni. Hotel Mobile Apps: state-of-the-art and hoteliers’ perspectives within the European German-speaking countries.
November 2013. Pdf, ~1’185 KB.
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Smartphones today are assisting many people during different daily activities and situations. The amount of smartphone users increased by 38.3% worldwide from 2011 compared to 2012 (Gartner Inc., 2013), and with it also the importance of mobile applications. This trend influences also the tourism industry. Several hotel chains, luxury resorts, and five star hotels already offer mobile apps, whereas independent hotels have a lower mobile presence (Kopsa, 2012; O’Rourke, 2013). Hotel mobile apps of independent hotels have not been studied yet, and no study exists about the contents and functionalities offered in hotel mobile apps.
This study provides the first insight on independent and chain hotel mobile apps of four and five stars hotels in Austria, Germany and German speaking regions of Switzerland, and presents the contents and functionalities offered by those apps. Moreover, the point of view and expectations of hoteliers towards mobile apps are investigated.