To investigate online communication as a true human activity, with a long term, comprehensive and holistic approach.
In particular, stressing human growth and quest for meaning in touristic experiences - eTourism.

Elena Marchiori lecturing on Reputation of Tourism Destinations in Online Media

On the 4th of December researcher Elena Marchiori together with Prof. Lorenzo Cantoni have hold a lecture for tourism operators of Ticino canton (Switzerland) on How to manage the Reputation of Tourism Destinations in Online Media.

The lecture was a part of the project Futour ( dedicated to vocational training for tourism operators with a goal to train professionals in the tourism sector to interact skillfully with new digital technologies and new communication strategies.