Nadzeya Kalbaska, Lorenzo Cantoni. eLearning Courses on Tourism Destinations:Travel Agents’ Perceptions. November 2011. Pdf, ~850 kB.
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the webatelier.net staff
Abstract. This report is based on the analysis of a global online survey conducted among travel agents in the spring of 2011. It explores the perception travel agents have of the eLearning training courses created ad-hoc for them by Destination Management Organizations (DMOs). The research examines 1004 travel agent profiles worldwide. Beside its academic relevance, being the first exploratory study in the field, current research has a significant tourism industry application, as marketing managers and responsible persons for trade partnerships within Tourism Boards are presented with the first research on travel agents’ evaluation of eLearning Training platforms. DMO representatives can see the course topics that attract the biggest interest from travel agents, can get hints on the drawbacks of existing platforms, and can be made aware of factors that actually make travel agents participate in eLearning experiences.