To investigate online communication as a true human activity, with a long term, comprehensive and holistic approach.
In particular, stressing human growth and quest for meaning in touristic experiences - eTourism.

About Us is a lab of the Faculty of Communication Sciences of the Università della Svizzera italiana (USI, University of Lugano – Switzerland), directed by Prof. Dr. Lorenzo Cantoni (scientific director), and Dr. Elena Marchiori (executive director). is a research and development laboratory, which deals with a broad range of topics related to new media in communication in the eTourism field. combines a strong academic background and a relevant business experience.

Research projects of encompass online communication strategies for destinations and tourism companies: (i) eWord-of-Mouth and destinations’ online reputation, (ii) eLearning and gaming in tourism, (iii) argumentation in user generated contents, (iv) usability and usages studies and (v) websites’ information architecture.

Research activities in the field of eLearning for tourism are done in close collaboration with the eLearning Lab of USI, and the UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites.

Meet our team here.

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Faculty of Communication Sciences
Università della Svizzera italiana
via Giuseppe Buffi 13 - Office 139
CH - 6904 Lugano (Switzerland)

(t) +41 (0)58 66 647 88
(t) +41 (0)58 66 646 49
(f) +41 (0)58 66 646 47
(e) info [at]