To investigate online communication as a true human activity, with a long term, comprehensive and holistic approach.
In particular, stressing human growth and quest for meaning in touristic experiences - eTourism.

A successful Master thesis defence

We are pleased to announce that this month, July 2014, our student assistant Alessia Borrè, supervised by Prof. Cantoni, Dr. Elena Marchiori and Dr. Silvia De Ascaniis successfully defended her master thesis in Media Management at USI.

Alessia Borrè’s thesis topic: Listen to your customers. How hotels manage online travel review: the case of hotels in Lugano. (Pratiche di ascolto e di dialogo rispetto alle review online: il caso degli alberghi di Lugano).
In the picture: Prof. Lorenzo Cantoni, Alessia Borrè, Dr. Elena Marchiori, and the second reader, Dr. Gabriele Balbi.

Congratulations Alessia!

Alessia Borre, Elena Marchiori, Lorenzo Cantoni