To investigate online communication as a true human activity, with a long term, comprehensive and holistic approach.
In particular, stressing human growth and quest for meaning in touristic experiences - eTourism.

A new publication: Communicative functions of Online Travel Review titles

A new publication by Silvia De Ascaniis and Ulrike Gretzel: Communicative functions of Online Travel Review titles: A pragmatic and linguistic investigation of destination and attraction OTR titles. Studies in Communication Sciences, 2013.

Abstract: The choice of tourism products usually requires time and effort, because of their nature and the huge amount of information available. In the online domain, the most credited source of information is word-of-mouth, which is mainly spread through social networks. The decision of which source to consult is often made relying on a first impression of search results, based on metadata. The paper considers Online Travel Review titles, and investigates their communicative functions adopting a pragmatic and linguistic approach. The results aim to describe characteristics of this type of metadata and provide indications for platform managers and designers.

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