Welcome to the webatelier.net Lab!

webatelier.net, is a research and development laboratory of the Faculty of Communication Sciences at the Università della Svizzera italiana (University of Lugano), Switzerland.

Report Launch: “Email marketing in tourism. Il caso di B&B Hotels.”
June 3rd, 2016

Un nuovo studio del webatelier.net in collaborazione con MailUppiattaforma leader nel mercato e la più scelta in Italia per l’invio di email, sms e newsletter professionali, e la catena di alberghi B&B Hotels.

Il report è frutto di un lavoro di gruppo svolto dalle studentesse Beatrice Agnoli, Caterina Della Monica, Linda Russi, Iselin Vevik, Jieting Yang, con la supervisione del prof. Lorenzo Cantoni e della dr. Elena Marchiori e ha riguardato lo studio di un anno di campagne di email marketing di B&B Hotels.

Il caso di studio è stato presentato all’evento Web in Tourism 2016 tenutosi a Milano il 31 Maggio 2016.

La presentazione utilizzata durante l’evento si puo’ scaricare compilando il seguente form. Un email verrà spedito con l’URL per scaricare il file.

  1. (required)
  2. (valid email required)

A breve pubblicheremo anche il report esteso sull’Email Marketing in Tourism.


Workshop on Cultural diplomacy and digital technologies: the role of social media and tourism in peace-building
May 13th, 2016

UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites organizes a workshop with the US Ambassador to Switzerland, Ms Suzan LeVine, about “Cultural diplomacy & digital technologies: the role of social media and tourism in peace-building”.

The workshop will take place at USI Lugano on May 25th, in the Auditorium of the Main Building, at 14:00, and is open to the public.

The topic will be discussed together with prof. Lorenzo Cantoni, Chair-holder, and dr. Silvia De Ascaniis, coordinator of the project #faces4heritage (www.faces4heritage.org), and will be introduced by USI President Piero Martinoli.

All the information and the instructions for the RSVP can be found here.

Looking forward to meeting you!

Switzerland Travel Academy 2.0. – new eLearning platform
March 23rd, 2016

Switzerland Travel Academy

webatelier.net team together with eLab will be involved in the redesign of the eLearning platform for travel agents and travel consultants, that are selling Switzerland as a tourism destination. The platform should help travel trade to better plan and market trips to Switzerland. This eLearning platform will allow an immediate feedback, while gamification elements will help motivating travel agents on becoming Certified Specialists.

The project has been commissioned by Switzerland Tourism, National Destination Management Organization.

Switzerland Tourism has been a pioneer in the field of eLearning use for the training of international travel agents. Current version of Switzerland Travel Academy has been created about 10 years ago. Nevertheless, due to the changing nature of the business needs and new requirements of the market the eLearning course currently managed by Switzerland Tourism will be redesigned, both in terms of learning experience for the travel agents and in terms of the internal management of online learning by market representatives.

The project will be led by Dr. Nadzeya Kalbaska.

webatelier.net has developed a similar project in the past, while implementing a successful  eLearning platform for the Canton Ticino – Ticino Switzerland Travel Specialist.  We do also manage an information resource, which unites the links to all existing eLearning courses about tourism destinations: www.elearning4tourism.com.

We are looking forward to the great development experience and will keep you updated on the progress.

Our team at ENTER2016 eTourism Conference (Bilbao, Spain)
February 16th, 2016

Our team has been intensely involved in the organization of the ENTER2016 eTourism conference in Bilbao (Spain) at the beginning of February 2016.

The conference has been organized by IFITT – International Federation for IT and Travel and Tourism, led by Prof. Lorenzo Cantoni (President) and Dr. Nadzeya Kalbaska (General Secretary), while social media coverage of the event has been done by Emanuele Mele (Online Communications Officer).

We have presented the following research we were doing last year:

  • Asta Adukaite, Izak Van Zyl and Lorenzo Cantoni. The Role of ICT in Tourism Education: A Case Study of South African Secondary Schools. (Short paper)
  • Nadzeya Kalbaska, Tomasz Janowski, Elsa Estevez and Lorenzo Cantoni. E-Government relationships framework in the tourism domain. A first map. (Full paper)
  • Jingjing Lin, Nadzeya Kalbaska and Lorenzo Cantoni. How to Develop and Evaluate an eTourism MOOC: An Experience in Progress. (Short paper)
  • Elena Marchiori, Fabia Casnati and Lorenzo Cantoni. The Role of Destination in Hotels’ Online Communications: A Bottom-Up Approach. (Full paper)
  • Elena Marchiori, Canio Di Nardo, Marcello M. Mariani and Lorenzo Cantoni. The co-creation process of the online image of an Italian World Heritage Site: the Sassi of Matera. (Full paper)
  • Emanuele Mele, Silvia De Ascaniis and Lorenzo Cantoni. Localization of Three European National Tourism Offices’ Websites. An Exploratory Analysis. (Full paper)

A wonderful group of volunteers from the Master in International Tourism (USI), including Jan Evler, Jean-Raphael Gualandris, Anna Kristina Lindberg, Laura Raimundo, and Rosani Ilaria have made the event even more memorable one.

You can find the following materials from the ENTER2016 Conference here:

We are looking forward to the next ENTER eTourism conference in Rome (Italy) www.enter2017.org!

In the pictures the Lugano team: