Welcome to the webatelier.net Lab!

webatelier.net, is a research and development laboratory of the Faculty of Communication Sciences at the Università della Svizzera italiana (University of Lugano), Switzerland.

Our team at ENTER2015 eTourism Conference (Lugano, Switzerland)
February 20th, 2015

ENTER2015 eTourism conference

Our team has been deeply involved in the organization of the ENTER2015 eTourism conference in Lugano (Switzerland) at the beginning of February 2015.

The conference has been hosted on the premises of the Università della Svizzera italiana (USI Lugano) and the USI team has been coordinated by Prof. Lorenzo Cantoni and Dr. Nadzeya Kalbaska, while social media coverage has been done by Arwin Ehteshamnia.

Swiss day of the Conference has been co-organized by Dr. Elena Marchiori, while Dr. Silvia de Ascaniis has organized a workshop on Religious Tourism destinations.

We have presented the research we were doing last year:

  • Asta Adukaite. Technology enhanced learning in tourism. Teachers’ and students’ perspectives in South Africa. (PhD workshop presentation)
  • Silvia De Ascaniis, Alessia Borrè, Elena Marchiori and Lorenzo Cantoni. Listen to your customers. How Hotels Manage Online Travel Reviews: The Case of Hotels in Lugano. (Full paper)
  • Maria Garbelli, Asta Adukaite and Lorenzo Cantoni. Communicating Tourism Sustainability Online. The Case of Victoria Falls World Heritage Site. (Short paper)
  • Elena Marchiori and Irem Önder. Reframing the Image of a Destination. A Pre-Post Study on Social Media Exposure. (Full paper)
  • Elena Marchiori and Lorenzo Cantoni. Studying Online Contents Navigation: A Comparison between Eye-Tracking Technique and Self-Reported Investigation. (Full paper)
  • Jamie Murphy, Nadzeya Kalbaska, Laurel Horton-Tognazzini and Lorenzo Cantoni. Online Learning and MOOCs: a Framework Proposal. (Full paper)
  • Anna Picco-Schwendener and Lorenzo Cantoni. Tourists and Municipal Wi-Fi Networks (MWN): The Case of Lugano (Switzerland). (Full paper)
  • David Salomao and Lorenzo Cantoni. Co-Design of eTourism Application. The Case of Ilha de Mozambique. (Short paper)
  • Ainhoa Serna, Elena Marchiori, Jon Kepa Gerrikagoitia, Aurkene Alzua-Sorzabal, and Lorenzo Cantoni. An Auto-Coding Process for Testing the Cognitive-Affective and Conative Model of Destination Image. (Full paper)

Alessia Borré received IFITT Master Thesis Excellence Award for her thesis on “Listening and dialogue practices in online travel reviews: the case of hotels in Lugano (Switzerland)”.

Involved a wonderful group of volunteers from Master in International Tourism (USI), managed by Emanuele Mele and Laura Raimundo.

We are looking forward to the next ENTER2016 eTourism conference in Bilbao (Spain)!

Jingjing Lin
January 12th, 2015

Jingjing LIN

Jingjing was born and raised up in China. She is at present a collaborator at the Faculty of Communication Sciences at the Università della Svizzera italiana (USI, University of Lugano) under the supervision of Prof. Lorenzo Cantoni. She focuses the research interests mainly on eLearning in hospitality and tourism, in particular within the area of MOOCs (Massive Open Online Courses).

Jingjing received her bachelor degree in the area of management from the Harbin Engineering University, China and a master degree in information technology in education (specialism: eLearning) at The University of Hong Kong (HKU). In the last four years, she passionately served in the Hong Kong communities by contributing in various projects closely related to eLearning in both the industry sectors and the local universities.

Besides, as part of the service team in the eLearning Lab (eLab) at USI, she carries duties including instructional design, courseware development, LMS management and tutoring tasks for first pilot MOOCs developed by the Faculty of Communication Sciences.

Research interests: MOOCs, eTourism
View Jingjing’s profile on USI website

Visiting Master student from the University of Bologna, Rimini Campus (Italy)
December 27th, 2014

The experience of Canio Di Nardo at webatelier.net as visiting Master student from the University of Bologna, Rimini Campus (Italy).
Thank you for joining us: it was a great pleasure collaborating with you! All the best.

“I am Canio Di Nardo, Master student in Tourism Economics and Management (TEaM) at the University of Bologna, Rimini Campus (Italy). I joined the webatelier.net lab from September to December 2014. As a visiting student, I did a period of research for my final dissertation in collaboration with the UNESCO chair to promote sustainable tourism in World Heritage Sites.
My research interests lie in the field of web marketing, tourism management, online reputation, and co- creation of the image of tourism destinations. In particular, my Master thesis investigates the online presence of all the Italian WHSs and how the different online stakeholders are co-creating their online image, taking as a case study the cultural heritage of the “Sassi of Matera”.
During my period at the Università della Svizzera Italiana (USI) I followed several projects and activities, including:
– UNESCO Summer School IDEAL-Tourism dedicated to ICTs for the promotion and development of sustainable tourism around cultural and natural destinations
– The courses ‘New media for tourism communication’ and ‘Pianificazione e analisi del web’, held by Prof. Cantoni
– Seminars on eye tracking
– Meetings with staff and experts of the university ELabs.
– Attendance of the conference ‘Web Star Day’ in Lugano
– Didactic trips to Monte San Giorgio and Bellinzona Castles, two WHSs in Ticino.

I would like to thank Prof. Lorenzo Cantoni and Dr. Elena Marchiori and all the research group for their willingness to host and collaborate with me. For me it felt like being part of a big family, where the motivation and the professional competences are constantly merged with kindness and humanity. Thank you USI, thank you Lugano and thank you Switzerland for this wonderful life experience!”


The effectiveness of a simulator developed to train User Requirements Elicitation: the hospitality case
December 19th, 2014

The results of the experiment realized by eLearning Lab of USI in collaboration with LifeLike, an international company specialized in the  design and development of the behavioural simulators Skillgym, have been published.

The experiment aimed at testing the effectiveness of a simulator specifically developed to train User Requirements Elicitation (URE) skills, i.e. the ability to identify the requirements a website needs to have to satisfy the possible requests of its users. The situation represented in the simulation was related to the hospitality domain: a hotel manager meets a web analyst to discuss the requirements of the hotel website.

If you like to know more about the experiment, you can download the white paper here (available in Italian language).