Welcome to the webatelier.net Lab!

webatelier.net, is a research and development laboratory of the Faculty of Communication Sciences at the Università della Svizzera italiana (University of Lugano), Switzerland.

Jingjing Lin
January 12th, 2015

Jingjing LIN

Jingjing was born and raised up in China. She is at present a collaborator at the Faculty of Communication Sciences at the Università della Svizzera italiana (USI, University of Lugano) under the supervision of Prof. Lorenzo Cantoni. She focuses the research interests mainly on eLearning in hospitality and tourism, in particular within the area of MOOCs (Massive Open Online Courses).

Jingjing received her bachelor degree in the area of management from the Harbin Engineering University, China and a master degree in information technology in education (specialism: eLearning) at The University of Hong Kong (HKU). In the last four years, she passionately served in the Hong Kong communities by contributing in various projects closely related to eLearning in both the industry sectors and the local universities.

Besides, as part of the service team in the eLearning Lab (eLab) at USI, she carries duties including instructional design, courseware development, LMS management and tutoring tasks for first pilot MOOCs developed by the Faculty of Communication Sciences.

Research interests: MOOCs, eTourism
View Jingjing’s profile on USI website

Visiting Master student from the University of Bologna, Rimini Campus (Italy)
December 27th, 2014

The experience of Canio Di Nardo at webatelier.net as visiting Master student from the University of Bologna, Rimini Campus (Italy).
Thank you for joining us: it was a great pleasure collaborating with you! All the best.

“I am Canio Di Nardo, Master student in Tourism Economics and Management (TEaM) at the University of Bologna, Rimini Campus (Italy). I joined the webatelier.net lab from September to December 2014. As a visiting student, I did a period of research for my final dissertation in collaboration with the UNESCO chair to promote sustainable tourism in World Heritage Sites.
My research interests lie in the field of web marketing, tourism management, online reputation, and co- creation of the image of tourism destinations. In particular, my Master thesis investigates the online presence of all the Italian WHSs and how the different online stakeholders are co-creating their online image, taking as a case study the cultural heritage of the “Sassi of Matera”.
During my period at the Università della Svizzera Italiana (USI) I followed several projects and activities, including:
– UNESCO Summer School IDEAL-Tourism dedicated to ICTs for the promotion and development of sustainable tourism around cultural and natural destinations
– The courses ‘New media for tourism communication’ and ‘Pianificazione e analisi del web’, held by Prof. Cantoni
– Seminars on eye tracking
– Meetings with staff and experts of the university ELabs.
– Attendance of the conference ‘Web Star Day’ in Lugano
– Didactic trips to Monte San Giorgio and Bellinzona Castles, two WHSs in Ticino.

I would like to thank Prof. Lorenzo Cantoni and Dr. Elena Marchiori and all the research group for their willingness to host and collaborate with me. For me it felt like being part of a big family, where the motivation and the professional competences are constantly merged with kindness and humanity. Thank you USI, thank you Lugano and thank you Switzerland for this wonderful life experience!”

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The effectiveness of a simulator developed to train User Requirements Elicitation: the hospitality case
December 19th, 2014

The results of the experiment realized by eLearning Lab of USI in collaboration with LifeLike, an international company specialized in the  design and development of the behavioural simulators Skillgym, have been published.

The experiment aimed at testing the effectiveness of a simulator specifically developed to train User Requirements Elicitation (URE) skills, i.e. the ability to identify the requirements a website needs to have to satisfy the possible requests of its users. The situation represented in the simulation was related to the hospitality domain: a hotel manager meets a web analyst to discuss the requirements of the hotel website.

If you like to know more about the experiment, you can download the white paper here (available in Italian language).

Report Launch: Destination Image Report: Perceptions of Lugano and Ticino.
December 19th, 2014

A new webatelier.net report “Destination Image Report: Perceptions of Lugano and Ticino” by Evgenia Panagiotidou, Luca Bagiante, Alessia Borré, Elena Marchiori, Lorenzo Cantoni, is now online.

What is the current image of Lugano as a tourism destination? What are the components of this image, and which elements render Lugano and Ticino an attractive destination?

To download the report, follow this link: http://www.webatelier.net/destination-image-lugano-ticino

Abstract: The purpose of this research is to give answers to the above-listed questions in order to map the current perceptions that people hold about Lugano and the Canton of Ticino as tourism destinations. A deep insight into the above topics should allow the identification of possible gaps in the online communication strategy of the city or the Canton regarding the promotion of tourism in the region. Such gaps may emerge from inconsistencies between the actual image of Lugano through the peoples’ eyes, and the one that the destination-managers hold.
To collect needed data the study conducted a survey of a sample of 100 interviewees, who were asked to respond to a questionnaire of 26 questions, including both closed and open-ended items. The majority (52%) were women, and 53% of the respondents were between 18 and 29 years old. In addition, 29 countries of origin occurred, with Switzerland (the Italian part), Italy and Germany being the three main basins.
The study presents the associations people make with Lugano and Ticino, which leads to the understanding of the image these places have. The strongest components of the image of Lugano are the mountains, the lake and the sun, whereas people think of it as a place to do outdoor activities, enjoy relaxing moments and the food.
When it comes to the analysis of more vs. less attractive elements of Ticino, the study shows that the inviting elements of Ticino are the nature, the weather and the quality of life. On the contrary, the good value for money and the UNESCO sites are the elements that are the least perceived as attractive features of the Canton.
The last two topics tackled by the questionnaire are whether people believe that Lugano is an appropriate destination for Chinese tourists, and which is the role of social media in travel planning. Concerning the first one, generally people agree that Lugano is a suitable destination for Chinese tourists, mainly because of the landscape and the nature. The argument of the minority who disagrees is the lack of attractions and the language barrier. Finally, 44% of the respondents sometimes use social media when they plan a trip, while 35% always do so. However, although 38% of the respondents have a neutral position when it comes to the trust of online reviews and comments, a percentage of 30.4% declare a high trust towards them.