Welcome to the webatelier.net Lab!

webatelier.net, is a research and development laboratory of the Faculty of Communication Sciences at the Università della Svizzera italiana (University of Lugano), Switzerland.

Half Way of USI eTourism MOOC: 4,800+ Global Learners are Following!
October 29th, 2015

The long waiting and preparing of the MOOC development team at Università della Svizzera italiana seem to pay back in a very promissing way. As first MOOC in the topic of eTourism, eTourism: Communication Perspectives absolutely makes its way to become a hotspot of attraction globally. Since its official open date (October 5, 2015), this MOOC has attracted over 4,800 learners from every continent in this world. As it is displayed in the map, in particular quite a lot of European learners gather in this course to learn, communicate and get connected.

map of learners

Among these learners, we have diverse groups distributed in both developing countries and developed countries. From the geographical representation, it becomes interesting to see that this online learning course becomes a strong interest to developing countries in Asia and Africa, such as Philippines (276), India (193), China (92), and Ghana (84).

According to the statistics, there are more females than males in the MOOC. And the majority of the learners are of the age group in “31-40 years old”. The numbers are quite a comforting results for the organizers of the MOOC because they partially relfect that this online course well serves the purposes of education equality, professional development, and life-long learning in the setting of massive open online learning.

In the Facebook group surrounding this MOOC,  nearly 600 learners are active in the community. On Twitter, under the hashtag of #eTourismMOOC, there is a long list of conversation and sharing around.

Now eTourism: Communication Perspectives MOOC is on the Chapter 4 in its fourth week. Half of the journey is finishing up. Both learners and organizers are happy, which is worth of a celebration. We sincerely wish the half remaining journey will be as stunning as the first half.

If you haven’t enrolled in this MOOC yet, we highly suggest your click on the button ENROL on the page of  eTourism: Communication Perspectives MOOC. We believe it will be a wonderful journey for you as well. See you online.

etourism cover


USI UNESCO Summer School 2015 on ICTs to Promote Sustainable Tourism
September 8th, 2015

The second edition of the Summer School USI UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Site  has taken place from August 24 to September 4, 2015 at Università degli Studi di Milano-Bicocca (Milan – Italy), in collaboration with the University of Milano-Bicocca (Milan, Italy), and with the patronage of EXPO Milan 2015.
The main topic of the Summer School 2015 was: “ICTs to Promote Sustainable Tourism.Tangible and Intangible Heritage between Cultural, Leisure, and Gastronomic Tourism”. The Summer School was committed to discovering the natural and cultural places we live in, and intended to offer an overview of some excellences in the Lombardy region (Italy) and in the Ticino region (Switzerland), with a particular focus on sustainable tourism and UNESCO World Heritage Sites. A combination of lectures, cases, site visits (including EXPO2015), workshops and group-works were provided, so to ensure high engagement and retention by all participants. Eighteen persons – academics and professionals – have been involved from Armenia, Brazil, Turkey, United States, Italy, Kenya, Philippines, and Indonesia.

For further information, please, find here the link to the webpage of the Summer School.

Thank you very much to everyone for the success of this important event!

summer school 2015


A collaboration with the University of Zadar (Croatia) for the International Summer School of Cultural Tourism 2015
August 31st, 2015

During the International Summer School of Cultural Tourism 2015, Dr. Elena Marchiori was responsible for the eTourism module with a lecture on “Reputation in online media – the case of cultural destinations”. The summer school took place at the University of Zadar, Department of Tourism and Communication Science (Zadar, Croatia), 24–29 August 2015. Six of our students from the Master in International Tourism at USI attended the Summer School in Zadar. The aim of the Summer School was to promote cooperation and exchange of views among students and professors in a cross-cultural and multidisciplinary environment, and to strengthen the capacity to manage cultural and tourist destinations, by raising the level of knowledge and skills necessary for the development of high-quality cultural tourism products.


Learning about Italian Food and Gastronomy from Online Travel Reviews: a lecture at the Summer School EXPO 2015
July 16th, 2015

Dr. Elena Marchiori gave a lecture on ‘Learning about Italian Food and Gastronomy from Online Travel Reviews’ to a class of Chinese students from Chongqing University during the Summer School EXPO 2015 Feeding the Planet, Energy for Life, in collaboration with the University of Milano-Bicocca.

elena marchiori bicocca SM2015