Welcome to the webatelier.net Lab!

webatelier.net, is a research and development laboratory of the Faculty of Communication Sciences at the Università della Svizzera italiana (University of Lugano), Switzerland.

Recent events (November 2014)
November 19th, 2014

lorenzo cantoni web star dayProf. Cantoni was guest speaker at the Web Star Day event (Lugano, Switzerland)
On 10th November 2014, Prof. Cantoni was guest speaker at the Web Star Day event with a topic on Online Reviews in the Hospitality sector.

iathInauguration of the International Academy of Tourism and Hospitality (IATH) (Como, Italy)
On 13th November 2014, webatelier.net collaborators dr. Nadzeya Kalbaska and dr. Silvia De Ascaniis participated in the inauguration of the IATH, an undergraduate learning program promoted by the Fondazione Istituto Tecnico Superiore del Turismo e dell’Ospitalità, which took place in Cernobbio (Como, Italy). Webatelier.net team will teach a course on “System tools for hotel management” during Spring semester 2015. Besides the founders of the IATH, representatives of the Italian Ministry of Education and local political parties took part in the event.

elena marchiori tec day 2014Dr. Elena Marchiori gave a workshop on New Media for Tourism Communication at the TECDAY@lilo event (Locarno, Switzerland)
On 14th November 2014, Dr. Elena Marchiori gave a workshop on the topic “New Media for Tourism Communication” during the event promoted by the Swiss Academy of Engineering Sciences at Locarno’s High School.

SharmaSeminar on Eye-Tracking and Moocs @USI
On 13th November 2014, Mr Kshitij Sharma, a researcher from EPFL (École polytechnique fédérale de Lausanne), gave a seminar on the use of eye-tracking methods in research. The seminar was composed of two parts: first, a usability study with the eye-tracking hardware Tobii.com was run on the Moodle platform used at USI, and then a talk was given on “The use of eye-tracking methods to analyze data from MOOCS. A focus on collaborative learning”.

Labs visit to MeteoSwiss
November 13th, 2014

Labs (eLab, webatelier.net, NewMinE Lab e Unesco Chair USI) visit to MeteoSwiss in Locarno Monti, Switzerland. A great learning experience on the topic “How to Communicate Meteorology and Climatology“. Many thanks to Marco Gaia and Lorenza Gianoni from MeteoSwiss for their warm welcome and great presentation.

meteoswiss_cantoni_deascaniis_tardini_elena marchiori_kalbaska_garbelli

 

 

Some recent guest presentations during our courses at USI
November 6th, 2014

Some recent guest presentations during our courses at USI:

Valeria Croce, Head of Research at the European Travel Commission (Brussels, Belgium) gave a guest lecture within the course New Media for Tourism Communication, Master in International Tourism (USI). Presentation topic: “ETC Executive Dashboard”.

Nicola Riva (in the picture below), project manager from the Ufficio Relazioni Pubbliche e Istituzionali. Redazione Web of the city of Lugano (Switzerland) gave a guest lecture within the course eGovernment, Master Public Management and Policy, USI. Presentation topic: “City website management. The case of the city of Lugano”.

Nicolas Bosia, from the area dei servizi amministrativi e gestione del web, Cancelleria dello Stato (Repubblica e Cantone Ticino, Switzerland) gave a guest lecture within the course eGovernment, Master Public Management and Policy, USI. Presentation topic: “Cantonal service and the management of www.ti.ch (vision, mission, web and account management”.

Carlo Terreni, co-founder of NetComm Suisse, the association of Swiss e-commerce operators and digital communicators (http://netcommsuisse.ch/), gave a guest lecture within the course eTourism Technology Lab, Master in International Tourism (USI). Presentation topic: NetComm Suisse – SSAT Hackathon”.

Dr. David Martín del Canto, Researcher at CICtourGUNE, Centre for Cooperative Research in Tourism (San Sebastian, Spain) gave a guest lecture within the course eTourism Technology Lab, Master in International Tourism (USI). Presentation topic: “Human Mobility and Technology”.

Anton Fedosov, Research Assistant at USI, Università della Svizzera italiana, Faculty of Informatics, gave a guest lecture within the course eTourism Technology Lab, Master in International Tourism (USI). Presentation topic: “Augmented Reality and Interaction Design”

Thank you!

riva

Report Launch: Le Recensioni Online degli Hotel. Pratiche di Ascolto e di Dialogo
October 29th, 2014

Un nuovo report del webatelier.net sulle recensioni online degli hotel è disponibile gratuitamente a questo link: Le Recensioni Online degli Hotel: Pratiche di Ascolto e di Dialogo. Il caso degli hotel di Lugano, di Alessia Borrè, Silvia De Ascaniis, Elena Marchiori, Lorenzo Cantoni.

Abstract: Con l’avvento del cosiddetto Web 2.0, il comportamento dei viaggiatori è cambiato in modo significativo. Una delle caratteristiche principali del Web 2.0 è la possibilità da parte degli utenti di essere autori, oltre che fruitori, di contenuti. Questo ha aumentato notevolmente la quantità d’informazioni disponibili online e, quindi, la possibilità di accedere a opinioni e punti di vista diversi. Nel caso della comunicazione online relativa a viaggi e turismo, tale disponibilità di contenuti (informazioni e opinioni) si traduce in un ulteriore elemento di supporto nelle scelte di viaggio. Tra le nuove fonti d’informazione vi sono le recensioni online che contribuiscono, insieme alle informazioni ufficiali, a costruire la reputazione di un prodotto o servizio turistico, si tratti di una destinazione, di un ristorante o di un albergo, e a influenzare le decisioni d’acquisto dei viaggiatori. In particolare, nel settore alberghiero, è fondamentale e urgente “mettersi in ascolto” degli ospiti e “dialogare” con loro, mettendo a punto strategie sistematiche di monitoraggio e risposta alle recensioni online.