Welcome to the webatelier.net Lab!

webatelier.net, is a research and development laboratory of the Faculty of Communication Sciences at the Università della Svizzera italiana (University of Lugano), Switzerland.

The effectiveness of a simulator developed to train User Requirements Elicitation: the hospitality case
December 19th, 2014

The results of the experiment realized by eLearning Lab of USI in collaboration with LifeLike, an international company specialized in the  design and development of the behavioural simulators Skillgym, have been published.

The experiment aimed at testing the effectiveness of a simulator specifically developed to train User Requirements Elicitation (URE) skills, i.e. the ability to identify the requirements a website needs to have to satisfy the possible requests of its users. The situation represented in the simulation was related to the hospitality domain: a hotel manager meets a web analyst to discuss the requirements of the hotel website.

If you like to know more about the experiment, you can download the white paper here (available in Italian language).

Report Launch: Destination Image Report: Perceptions of Lugano and Ticino.
December 19th, 2014

A new webatelier.net report “Destination Image Report: Perceptions of Lugano and Ticino” by Evgenia Panagiotidou, Luca Bagiante, Alessia Borré, Elena Marchiori, Lorenzo Cantoni, is now online.

What is the current image of Lugano as a tourism destination? What are the components of this image, and which elements render Lugano and Ticino an attractive destination?

To download the report, follow this link: http://www.webatelier.net/destination-image-lugano-ticino

Abstract: The purpose of this research is to give answers to the above-listed questions in order to map the current perceptions that people hold about Lugano and the Canton of Ticino as tourism destinations. A deep insight into the above topics should allow the identification of possible gaps in the online communication strategy of the city or the Canton regarding the promotion of tourism in the region. Such gaps may emerge from inconsistencies between the actual image of Lugano through the peoples’ eyes, and the one that the destination-managers hold.
To collect needed data the study conducted a survey of a sample of 100 interviewees, who were asked to respond to a questionnaire of 26 questions, including both closed and open-ended items. The majority (52%) were women, and 53% of the respondents were between 18 and 29 years old. In addition, 29 countries of origin occurred, with Switzerland (the Italian part), Italy and Germany being the three main basins.
The study presents the associations people make with Lugano and Ticino, which leads to the understanding of the image these places have. The strongest components of the image of Lugano are the mountains, the lake and the sun, whereas people think of it as a place to do outdoor activities, enjoy relaxing moments and the food.
When it comes to the analysis of more vs. less attractive elements of Ticino, the study shows that the inviting elements of Ticino are the nature, the weather and the quality of life. On the contrary, the good value for money and the UNESCO sites are the elements that are the least perceived as attractive features of the Canton.
The last two topics tackled by the questionnaire are whether people believe that Lugano is an appropriate destination for Chinese tourists, and which is the role of social media in travel planning. Concerning the first one, generally people agree that Lugano is a suitable destination for Chinese tourists, mainly because of the landscape and the nature. The argument of the minority who disagrees is the lack of attractions and the language barrier. Finally, 44% of the respondents sometimes use social media when they plan a trip, while 35% always do so. However, although 38% of the respondents have a neutral position when it comes to the trust of online reviews and comments, a percentage of 30.4% declare a high trust towards them.

Successful thesis defenses, fall semester (September-December 2014)
December 16th, 2014

Congratulations to all of you!

Fabienne Bögli: “Analyzing the state-of-the-art of the online presence of agritourism offers in Switzerland: The case of Agritourism Switzerland”. September 23, 2014
Supervisor: prof. Lorenzo Cantoni
Co-supervisor: dr. Elena Marchiori
Second reader: prof. Michael Gibbert

Fabia Casnati: “Il ruolo della destinazione turistica nella comunicazione online degli hotel. Il caso del Ticino.”.October 1, 2014
Supervisor: prof. Lorenzo Cantoni
Co-supervisor: dr. Elena Marchiori
Second reader: dr. Marco Cucco

Hanna Biasutti Chequer: “Communicating Rugby on Social Media. The case of the Italian Rugby Federation”. October 16, 2014
Supervisor: prof. Lorenzo Cantoni
Co-supervisor: dr. Silvia De Ascaniis
Second reader: prof. Suzanne Suggs

Marianna Dounavi: “Online Gamification in Tourism: The case of World Heritage Awareness Campaign for Youth (WHACY) “. December 2, 2014
Supervisor: prof. Lorenzo Cantoni
Tutor: Asta Adukaite
Second reader: prof. Michael Gibbert

Elmira Gazizova: “Communicating visa formalities online: Evidence from the National Tourism Offices’ Websites.”. December 2, 2014
Supervisor: prof. Lorenzo Cantoni
Tutor: Asta Adukaite
Second reader: dr. Elena Marchiori

Evgeniya Chernysheva: “Perceptions about heritage and tourism of locals living inside a World Heritage Site and their motivations to contribute to online narratives: The case of the medieval town of Rhodes in Greece”. December 16, 2014
Supervisor: prof. Lorenzo Cantoni
Tutor: Asta Adukaite
Second reader: prof. Claudio Visentin

thesis_defences_fall_2014 lorenzo cantoni silvia de ascaniis elena marchiori asta adukaite



Presentation of the book “Nuovi media nella comunicazione turistica” at Casa dei Padri in Armeno (Novara, Italy)
December 15th, 2014

On Friday 12th December 2014, the book written by Alessandro Inversini and Lorenzo Cantoni and edited by Società Editrice Dante Alighieri, was presented at Casa dei Padri, a guest house in Armeno close to Orta lake (Novara province in Italy). Casa dei Padri was the historic residence of Oblates of Saint Joseph, and has been recently restructured within a project called “Innovazione nella Tradizione” (“Innovation into Tradition”). The project aims at making Casa dei Padri a hub for cultural and training activities on issues related to local development and culture promotion.
The book was presented by prof. Lorenzo Cantoni, with the intervention of Mr. Pietro Fortis, the mayor of Armeno, and was moderated by Dr. Silvia De Ascaniis.
silvia de ascaniis lorenzo cantoni