Welcome to the webatelier.net Lab!

webatelier.net, is a research and development laboratory of the Faculty of Communication Sciences at the Università della Svizzera italiana (University of Lugano), Switzerland.

Switzerland Travel Academy 2.0. – new eLearning platform
March 23rd, 2016

Switzerland Travel Academy

webatelier.net team together with eLab will be involved in the redesign of the eLearning platform for travel agents and travel consultants, that are selling Switzerland as a tourism destination. The platform should help travel trade to better plan and market trips to Switzerland. This eLearning platform will allow an immediate feedback, while gamification elements will help motivating travel agents on becoming Certified Specialists.

The project has been commissioned by Switzerland Tourism, National Destination Management Organization.

Switzerland Tourism has been a pioneer in the field of eLearning use for the training of international travel agents. Current version of Switzerland Travel Academy has been created about 10 years ago. Nevertheless, due to the changing nature of the business needs and new requirements of the market the eLearning course currently managed by Switzerland Tourism will be redesigned, both in terms of learning experience for the travel agents and in terms of the internal management of online learning by market representatives.

The project will be led by Dr. Nadzeya Kalbaska.

webatelier.net has developed a similar project in the past, while implementing a successful  eLearning platform for the Canton Ticino – Ticino Switzerland Travel Specialist.  We do also manage an information resource, which unites the links to all existing eLearning courses about tourism destinations: www.elearning4tourism.com.

We are looking forward to the great development experience and will keep you updated on the progress.

Our team at ENTER2016 eTourism Conference (Bilbao, Spain)
February 16th, 2016

Our team has been intensely involved in the organization of the ENTER2016 eTourism conference in Bilbao (Spain) at the beginning of February 2016.

The conference has been organized by IFITT – International Federation for IT and Travel and Tourism, led by Prof. Lorenzo Cantoni (President) and Dr. Nadzeya Kalbaska (General Secretary), while social media coverage of the event has been done by Emanuele Mele (Online Communications Officer).

We have presented the following research we were doing last year:

  • Asta Adukaite, Izak Van Zyl and Lorenzo Cantoni. The Role of ICT in Tourism Education: A Case Study of South African Secondary Schools. (Short paper)
  • Nadzeya Kalbaska, Tomasz Janowski, Elsa Estevez and Lorenzo Cantoni. E-Government relationships framework in the tourism domain. A first map. (Full paper)
  • Jingjing Lin, Nadzeya Kalbaska and Lorenzo Cantoni. How to Develop and Evaluate an eTourism MOOC: An Experience in Progress. (Short paper)
  • Elena Marchiori, Fabia Casnati and Lorenzo Cantoni. The Role of Destination in Hotels’ Online Communications: A Bottom-Up Approach. (Full paper)
  • Elena Marchiori, Canio Di Nardo, Marcello M. Mariani and Lorenzo Cantoni. The co-creation process of the online image of an Italian World Heritage Site: the Sassi of Matera. (Full paper)
  • Emanuele Mele, Silvia De Ascaniis and Lorenzo Cantoni. Localization of Three European National Tourism Offices’ Websites. An Exploratory Analysis. (Full paper)

A wonderful group of volunteers from the Master in International Tourism (USI), including Jan Evler, Jean-Raphael Gualandris, Anna Kristina Lindberg, Laura Raimundo, and Rosani Ilaria have made the event even more memorable one.

You can find the following materials from the ENTER2016 Conference here:

We are looking forward to the next ENTER eTourism conference in Rome (Italy) www.enter2017.org!

In the pictures the Lugano team:



Infographics on eTourism: Communication Perspectives MOOC
December 28th, 2015

A closure talk by Prof. Lorenzo Cantoni on our eTourism MOOC. The video presents an overview of the MOOC outcome, and we wish you all Merry Christmas and a fruitful new year in 2016. We thank you all for your participation in this terrific journey with us and best wishes to you all! The eTourism MOOC is still available here.

Half Way of USI eTourism MOOC: 4,800+ Global Learners are Following!
October 29th, 2015

The long waiting and preparing of the MOOC development team at Università della Svizzera italiana seem to pay back in a very promissing way. As first MOOC in the topic of eTourism, eTourism: Communication Perspectives absolutely makes its way to become a hotspot of attraction globally. Since its official open date (October 5, 2015), this MOOC has attracted over 4,800 learners from every continent in this world. As it is displayed in the map, in particular quite a lot of European learners gather in this course to learn, communicate and get connected.

map of learners

Among these learners, we have diverse groups distributed in both developing countries and developed countries. From the geographical representation, it becomes interesting to see that this online learning course becomes a strong interest to developing countries in Asia and Africa, such as Philippines (276), India (193), China (92), and Ghana (84).

According to the statistics, there are more females than males in the MOOC. And the majority of the learners are of the age group in “31-40 years old”. The numbers are quite a comforting results for the organizers of the MOOC because they partially relfect that this online course well serves the purposes of education equality, professional development, and life-long learning in the setting of massive open online learning.

In the Facebook group surrounding this MOOC,  nearly 600 learners are active in the community. On Twitter, under the hashtag of #eTourismMOOC, there is a long list of conversation and sharing around.

Now eTourism: Communication Perspectives MOOC is on the Chapter 4 in its fourth week. Half of the journey is finishing up. Both learners and organizers are happy, which is worth of a celebration. We sincerely wish the half remaining journey will be as stunning as the first half.

If you haven’t enrolled in this MOOC yet, we highly suggest your click on the button ENROL on the page of  eTourism: Communication Perspectives MOOC. We believe it will be a wonderful journey for you as well. See you online.

etourism cover